Wednesday, April 21, 2021

4/21/21 Death Of Mainstream Media?

     Who is listening to these 24x7 news stations anymore.  Just finished watching a story with Jordan Peterson who was doing an interview with a podcaster I was unfamiliar with but the nature of the conversation was such that news outlets cannot compete and probably don't want to with the new formats provided by Podcasts and long format type interviews which we find on Youtube.  After seeing the disgraceful nature that the 60 Minutes piece on Governor DeSantis of Florida a couple weeks ago about his handling of the Covid-19 vaccine and 60 Minutes cutting and piecing together a sham of an interview only to be challenged with the full interview days later only exposes the corrupt and bias nature of these monoliths with a goal of persuading the public to their viewpoint.  It was nothing short of disgusting to see a program like 60 Minutes considered the "gold standard" of news attempting to bring down someone seen as counter to the liberal structure of power that has overtaken Washington DC.

    Peterson, who has become an outspoken voice for the side of reason ever since he challenged the notion that people have a right to their own pronouns on his campus in Canada, was discussing that it is an interesting time we live in that the production of content is no longer in the hands of a few, such as back in the day when we got all of our information from a few TV stations and radio shows.  That structure of interview has always been able to be scripted and controlled in a sense and I personally never liked it when the interview is getting good the host always comes up with "we'll be right back after a message from our sponsors" which breaks up the flow of the conversation and usually a different tone is felt after the commercials if one can stay with the station long enough to even remember what they were talking about.  Peterson's other interesting point is that with the long format, slices of various sizes, such as a 5-10 minute portion can be used for a Youtube video or even a 10-60 second portion or sentence can be used for a Tiktok video.  This becomes equivalent to writing a book for an author and selling it out by the sentence if that is most profitable, the difference being that the narrative doesn't have to be controlled by a few media giants like in the past, in can be controlled by the source of information whether a scholar or a person that has gone through the experience.

    A side note but equally as important he glided over is that people under 30 don't even recognize the demise of the media giants, they have become that obsolete to the new generation that really a CNN only exists to entertain and "inform" the indigent, bedridden and those declining in mental capacity (no offense dad).

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